7 research outputs found

    Key sources when formulating competitive advantages for hotel chains

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    Th is paper's purpose was to identify the key sources when formulating competitive advantages of hotel chains. Th e research assessed the fi nancial activities performance included in annual hospitality industry reports and on their offi cial websites; questioning of loyal and potential customers; the fi ve-point Likert scale and the Pearson correlation coeffi cient were applied to understand the possible consumer reaction to a certain competitive advantage or its absence. Th e paper confi rms the eff ectiveness of key sources used by management to win and retain competitive advantages: despite strong dependence on the economic cycle phase etc., after the devastating crisis of 2007, 2008, but also to achieve sustainable growth. All the networks examined over the last decade have expanded their presence in international markets, diversifi ed the portfolio of brands, increased the number of jobs and profi ts. It was also proved that the opinion of the fi nal consumer is still not suffi ciently taken into account in the assessment of the Pearson correlation coeffi cient (the latter allowed the authors to propose their own defi nition of the competitive advantage in the industry). Th e paper attempts for the fi rst time to consider the competitive advantages of hotel chains from the point of view not only of theorists and business practitioners, but also with the view of the opinion of the services consumer; there were identifi ed the discrepancies, which consideration would allow to increase the level of guest satisfaction and, accordingly, the effi ciency of the hotel business. In future papers, the authors plan to verify the existence of a correlation between the degree of guest loyalty to a particular hotel network and the main fi nancial results of its activities

    ΠšΡ€ΠΈΠΏΡ‚ΠΎΠ²Π°Π»ΡŽΡ‚Π°, ΠΊΠ°ΠΊ качСствСнно Π½ΠΎΠ²Ρ‹ΠΉ ΠΏΠ»Π°Ρ‚Π΅ΠΆΠ½Ρ‹ΠΉ инструмСнт ΠΈ пСрспСктивы Π΅Π΅ ΠΈΠ½Ρ‚Π΅Π³Ρ€Π°Ρ†ΠΈΠΈ Π² ΠΌΠΈΡ€ΠΎΠ²ΡƒΡŽ Ρ„ΠΈΠ½Π°Π½ΡΠΎΠ²ΡƒΡŽ систСму

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    ЦСль Ρ€Π°Π±ΠΎΡ‚Ρ‹ – ΠΏΡ€ΠΎΠ°Π½Π°Π»ΠΈΠ·ΠΈΡ€ΠΎΠ²Π°Ρ‚ΡŒ соврСмСнныС Ρ‚Π΅Π½Π΄Π΅Π½Ρ†ΠΈΠΈ ΠΈ состояниС ΠΌΠ΅ΠΆΠ΄ΡƒΠ½Π°Ρ€ΠΎΠ΄Π½ΠΎΠ³ΠΎ Ρ€Ρ‹Π½ΠΊΠ° Π²Π΅Π΄ΡƒΡ‰ΠΈΡ… ΠΊΡ€ΠΈΠΏΡ‚ΠΎΠ²Π°Π»ΡŽΡ‚ ΠΈ ΠΎΡ†Π΅Π½ΠΈΡ‚ΡŒ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½Ρ‹Π΅ пСрспСктивы ΠΈΡ… дальнСйшСго развития ΠΈ ΠΈΠ½Ρ‚Π΅Π³Ρ€Π°Ρ†ΠΈΠΈ Π² ΠΌΠΈΡ€ΠΎΠ²ΡƒΡŽ Ρ„ΠΈΠ½Π°Π½ΡΠΎΠ²ΡƒΡŽ систСму. Π Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ‹ исслСдования. РСтроспСктивно прослСТСна история происхоТдСния ΠΈ становлСния Π‘ΠΈΡ‚ΠΊΠΎΠΈΠ½Π° (Bitcoin), рассмотрСны Π½Π΅ΠΊΠΎΡ‚ΠΎΡ€Ρ‹Π΅ особСнности Β«Π‘Π»ΠΎΠΊΡ‡Π΅ΠΉΠ½Β» (Β«BlockchainΒ»). ΠŸΡ€ΠΎΠ°Π½Π°Π»ΠΈΠ·ΠΈΡ€ΠΎΠ²Π°Π½Ρ‹ ΠΏΠΎΠ»ΠΎΠΆΠΈΡ‚Π΅Π»ΡŒΠ½Ρ‹Π΅ ΠΈ ΠΎΡ‚Ρ€ΠΈΡ†Π°Ρ‚Π΅Π»ΡŒΠ½Ρ‹Π΅ стороны Ρ€Π°Π±ΠΎΡ‚Ρ‹ с ΠΊΡ€ΠΈΠΏΡ‚ΠΎΠ²Π°Π»ΡŽΡ‚Π°ΠΌΠΈ. РассмотрСна блиТайшая ΠΏΠΎ ΠΊΠ°ΠΏΠΈΡ‚Π°Π»ΠΈΠ·Π°Ρ†ΠΈΠΈ ΠΊ Π‘ΠΈΡ‚ΠΊΠΎΠΈΠ½Ρƒ ΠΊΡ€ΠΈΠΏΡ‚ΠΎΠ²Π°Π»ΡŽΡ‚Π° Π­Ρ„ΠΈΡ€ (Ethereum) ΠΈ ΠΏΡ€ΠΎΠ°Π½Π°Π»ΠΈΠ·ΠΈΡ€ΠΎΠ²Π°Π½Ρ‹ основныС различия ΠΌΠ΅ΠΆΠ΄Ρƒ Π½ΠΈΠΌΠΈ. На основС ΠΏΡ€ΠΎΠ²Π΅Π΄Π΅Π½Π½ΠΎΠ³ΠΎ исслСдования сформирован ΠΏΡ€ΠΎΠ³Π½ΠΎΠ· ΠΎ Π½Π°ΠΈΠ±ΠΎΠ»Π΅Π΅ вСроятном Π½Π°ΠΏΡ€Π°Π²Π»Π΅Π½ΠΈΠΈ развития Ρ€Ρ‹Π½ΠΊΠ° ΠΊΡ€ΠΈΠΏΡ‚ΠΎΠ²Π°Π»ΡŽΡ‚ Π½Π° блиТайшСС Π±ΡƒΠ΄ΡƒΡ‰Π΅Π΅ ΠΈ ΠΎ возмоТности ΠΈΡ… ΠΈΠ½Ρ‚Π΅Π³Ρ€Π°Ρ†ΠΈΠΈ Π² ΠΌΠΈΡ€ΠΎΠ²ΡƒΡŽ Ρ„ΠΈΠ½Π°Π½ΡΠΎΠ²ΡƒΡŽ систСму. ВСорСтичСскоС Π·Π½Π°Ρ‡Π΅Π½ΠΈΠ΅ исслСдования. НастоящСС исслСдованиС ΠΈ Π΅Π³ΠΎ Ρ€Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ‹ Π±ΡƒΠ΄ΡƒΡ‚ ΡΠΏΠΎΡΠΎΠ±ΡΡ‚Π²ΠΎΠ²Π°Ρ‚ΡŒ Ρ€Π΅ΡˆΠ΅Π½ΠΈΡŽ глобальной Π½Π°ΡƒΡ‡Π½ΠΎΠΉ Π·Π°Π΄Π°Ρ‡ΠΈ – Ρ„ΠΎΡ€ΠΌΠΈΡ€ΠΎΠ²Π°Π½ΠΈΡŽ Π½Π°ΡƒΡ‡Π½ΠΎ-обоснованного мнСния акадСмичСской Π½Π°ΡƒΠΊΠΈ ΠΊ Π½ΠΎΠ²ΠΎΠΌΡƒ Ρ„Π΅Π½ΠΎΠΌΠ΅Π½Ρƒ Π² экономикС – ΠΊΡ€ΠΈΠΏΡ‚ΠΎΠ²Π°Π»ΡŽΡ‚Π°ΠΌ ΠΈ ΠΈΡ… Ρ€ΠΎΠ»ΠΈ Π² ΠΌΠΈΡ€ΠΎΠ²ΠΎΠΉ финансовой систСмС. ΠžΡ€ΠΈΠ³ΠΈΠ½Π°Π»ΡŒΠ½ΠΎΡΡ‚ΡŒ/Ρ†Π΅Π½Π½ΠΎΡΡ‚ΡŒ/научная Π½ΠΎΠ²ΠΈΠ·Π½Π° исслСдования. Π Π°Π±ΠΎΡ‚Π° являСтся ΠΎΠ΄Π½ΠΎΠΉ ΠΈΠ· Π½Π΅ΠΌΠ½ΠΎΠ³ΠΈΡ…, посвящСнных Π½ΠΎΠ²ΠΎΠΌΡƒ явлСнию Π² экономикС – ΠΊΡ€ΠΈΠΏΡ‚ΠΎΠ²Π°Π»ΡŽΡ‚Π°ΠΌ; прСдставлСны авторскиС ΠΏΡ€ΠΎΠ³Π½ΠΎΠ·Ρ‹ ΠΎ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½Ρ‹Ρ… направлСниях дальнСйшСго развития Ρ€Ρ‹Π½ΠΊΠ° ΠΊΡ€ΠΈΠΏΡ‚ΠΎΠ²Π°Π»ΡŽΡ‚. ΠŸΠ΅Ρ€ΡΠΏΠ΅ΠΊΡ‚ΠΈΠ²Ρ‹ Π΄Π°Π»ΡŒΠ½Π΅ΠΉΡˆΠΈΡ… исслСдований. Настоящая Ρ€Π°Π±ΠΎΡ‚Π° ΠΎΡ‚ΠΊΡ€Ρ‹Π²Π°Π΅Ρ‚ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡ‚ΡŒ Π΄Π°Π»ΡŒΠ½Π΅ΠΉΡˆΠΈΡ… исслСдований Π² области Ρ€Ρ‹Π½ΠΊΠ° ΠΊΡ€ΠΈΠΏΡ‚ΠΎΠ²Π°Π»ΡŽΡ‚, Π΅Π³ΠΎ дальнСйшСго развития ΠΈ ΠΈΠ½Ρ‚Π΅Π³Ρ€Π°Ρ†ΠΈΠΈ Π² ΠΌΠΈΡ€ΠΎΠ²ΡƒΡŽ Ρ„ΠΈΠ½Π°Π½ΡΠΎΠ²ΡƒΡŽ систСму. Π’ΠΈΠΏ ΡΡ‚Π°Ρ‚ΡŒΠΈ – эмпиричСская

    ВлияниС Ρ†ΠΈΡ„Ρ€ΠΎΠ²Ρ‹Ρ… Ρ‚Π΅Ρ…Π½ΠΎΠ»ΠΎΠ³ΠΈΠΉ Π½Π° ΠΌΠΈΡ€ΠΎΠ²ΠΎΠΉ Ρ€Ρ‹Π½ΠΎΠΊ услуг ΠΏΠΎ ΡƒΠΏΡ€Π°Π²Π»Π΅Π½ΠΈΡŽ инвСстициями ΠΈ частным ΠΊΠ°ΠΏΠΈΡ‚Π°Π»ΠΎΠΌ

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    ЦСль исслСдования – ΠΏΡ€ΠΎΠ°Π½Π°Π»ΠΈΠ·ΠΈΡ€ΠΎΠ²Π°Ρ‚ΡŒ соврСмСнныС Ρ‚Π΅Π½Π΄Π΅Π½Ρ†ΠΈΠΈ ΠΌΠ΅ΠΆΠ΄ΡƒΠ½Π°Ρ€ΠΎΠ΄Π½ΠΎΠ³ΠΎ Ρ€Ρ‹Π½ΠΊΠ° услуг ΠΏΠΎ ΡƒΠΏΡ€Π°Π²Π»Π΅Π½ΠΈΡŽ финансовыми инвСстициями ΠΈ частным ΠΊΠ°ΠΏΠΈΡ‚Π°Π»ΠΎΠΌ ΠΈ ΠΎΡ…Π°Ρ€Π°ΠΊΡ‚Π΅Ρ€ΠΈΠ·ΠΎΠ²Π°Ρ‚ΡŒ влияниС Ρ†ΠΈΡ„Ρ€ΠΎΠ²Ρ‹Ρ… Ρ‚Π΅Ρ…Π½ΠΎΠ»ΠΎΠ³ΠΈΠΉ Π½Π° Ρ€Π°Π·Π²ΠΈΡ‚ΠΈΠ΅ инвСстиционного Ρ€Ρ‹Π½ΠΊΠ°. Π Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ‹. ИсслСдована экономичСская ΡΡƒΡ‰Π½ΠΎΡΡ‚ΡŒ понятия Β«ΡƒΠΏΡ€Π°Π²Π»Π΅Π½ΠΈΠ΅ частным ΠΊΠ°ΠΏΠΈΡ‚Π°Π»ΠΎΠΌΒ» ΠΈ послСдствия воздСйствия Π½Π° Π½Π΅Π³ΠΎ Ρ†ΠΈΡ„Ρ€ΠΎΠ²Ρ‹Ρ… ΠΈΠ½Π½ΠΎΠ²Π°Ρ†ΠΈΠΉ. РассмотрСна ΠΏΡ€ΠΎΠ±Π»Π΅ΠΌΠ° Π½Π°ΠΌΠ΅Ρ‚ΠΈΠ²ΡˆΠ΅ΠΉΡΡ Ρ‚Π΅Π½Π΄Π΅Π½Ρ†ΠΈΠΈ сниТСния Ρ‚Π΅ΠΌΠΏΠΎΠ² роста Π°ΠΊΡ‚ΠΈΠ²ΠΎΠ², находящихся ΠΏΠΎΠ΄ ΡƒΠΏΡ€Π°Π²Π»Π΅Π½ΠΈΠ΅ΠΌ финансовых ΡƒΡ‡Ρ€Π΅ΠΆΠ΄Π΅Π½ΠΈΠΉ. ΠžΠΏΡ€Π΅Π΄Π΅Π»Π΅Π½Π° спСцифика украинского Ρ€Ρ‹Π½ΠΊΠ° услуг ΠΏΠΎ ΡƒΠΏΡ€Π°Π²Π»Π΅Π½ΠΈΡŽ частным ΠΊΠ°ΠΏΠΈΡ‚Π°Π»ΠΎΠΌ. На основС ΠΏΡ€ΠΎΠ²Π΅Π΄Π΅Π½Π½ΠΎΠ³ΠΎ Π°Π½Π°Π»ΠΈΠ·Π° выявлСны направлСния дальнСйшСго развития ΠΌΠ΅ΠΆΠ΄ΡƒΠ½Π°Ρ€ΠΎΠ΄Π½ΠΎΠ³ΠΎ Ρ€Ρ‹Π½ΠΊΠ° услуг ΠΏΠΎ ΡƒΠΏΡ€Π°Π²Π»Π΅Π½ΠΈΡŽ финансовыми инвСстициями ΠΈ частным ΠΊΠ°ΠΏΠΈΡ‚Π°Π»ΠΎΠΌ Π² срСднСсрочной пСрспСктивС. ВСорСтичСскоС Π·Π½Π°Ρ‡Π΅Π½ΠΈΠ΅ исслСдования. Π˜Π·ΡƒΡ‡Π΅Π½Π½Ρ‹Π΅ Π² Ρ€Π°Π±ΠΎΡ‚Π΅ вопросы ΡΠΏΠΎΡΠΎΠ±ΡΡ‚Π²ΡƒΡŽΡ‚ ΡƒΡΠΊΠΎΡ€Π΅Π½ΠΈΡŽ Ρ€Π΅ΡˆΠ΅Π½ΠΈΡ ΠΏΡ€ΠΎΠ±Π»Π΅ΠΌ ΠΎ влиянии Ρ†ΠΈΡ„Ρ€ΠΎΠ²Ρ‹Ρ… Ρ‚Π΅Ρ…Π½ΠΎΠ»ΠΎΠ³ΠΈΠΉ Π½Π° ΠΌΠ΅ΠΆΠ΄ΡƒΠ½Π°Ρ€ΠΎΠ΄Π½Ρ‹ΠΉ Ρ€Ρ‹Π½ΠΎΠΊ услуг ΠΏΠΎ ΡƒΠΏΡ€Π°Π²Π»Π΅Π½ΠΈΡŽ финансовыми инвСстициями ΠΈ частным ΠΊΠ°ΠΏΠΈΡ‚Π°Π»ΠΎΠΌ ΠΈ ΠΈΠ½Ρ‚Π΅Π³Ρ€Π°Ρ†ΠΈΠΈ Ρ†ΠΈΡ„Ρ€ΠΎΠ²Ρ‹Ρ… Ρ‚Π΅Ρ…Π½ΠΎΠ»ΠΎΠ³ΠΈΠΉ Π² инвСстиционныС Ρ€Ρ‹Π½ΠΊΠΈ. ΠžΡ€ΠΈΠ³ΠΈΠ½Π°Π»ΡŒΠ½ΠΎΡΡ‚ΡŒ/Ρ†Π΅Π½Π½ΠΎΡΡ‚ΡŒ исслСдований. ΠžΡ‚Π»ΠΈΡ‡ΠΈΡ‚Π΅Π»ΡŒΠ½ΠΎΠΉ ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡ‚ΡŒΡŽ настоящСй Ρ€Π°Π±ΠΎΡ‚Ρ‹ являСтся ΠΎΠ±ΠΈΠ»ΠΈΠ΅ фактичСского ΠΌΠ°Ρ‚Π΅Ρ€ΠΈΠ°Π»Π° ΠΎ Ρ€Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Π°Ρ… Ρ€Π°Π±ΠΎΡ‚Ρ‹ ΠΊΡ€ΡƒΠΏΠ½Π΅ΠΉΡˆΠΈΡ… ΠΌΠΈΡ€ΠΎΠ²Ρ‹Ρ… финансовых институтов – Π»ΠΈΠ΄Π΅Ρ€ΠΎΠ² Π² отрасли услуг ΠΏΠΎ ΡƒΠΏΡ€Π°Π²Π»Π΅Π½ΠΈΡŽ финансовыми инвСстициями ΠΈ частным ΠΊΠ°ΠΏΠΈΡ‚Π°Π»ΠΎΠΌ. ΠŸΠ΅Ρ€ΡΠΏΠ΅ΠΊΡ‚ΠΈΠ²Ρ‹ Π΄Π°Π»ΡŒΠ½Π΅ΠΉΡˆΠΈΡ… исслСдований. Настоящая Ρ€Π°Π±ΠΎΡ‚Π° ΠΎΡ‚ΠΊΡ€Ρ‹Π²Π°Π΅Ρ‚ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡ‚ΡŒ Π΄Π°Π»ΡŒΠ½Π΅ΠΉΡˆΠΈΡ… исслСдований Π² области влияния Ρ†ΠΈΡ„Ρ€ΠΎΠ²Ρ‹Ρ… Ρ‚Π΅Ρ…Π½ΠΎΠ»ΠΎΠ³ΠΈΠΉ Π½Π° ΠΌΠ΅ΠΆΠ΄ΡƒΠ½Π°Ρ€ΠΎΠ΄Π½Ρ‹ΠΉ Ρ€Ρ‹Π½ΠΎΠΊ услуг ΠΏΠΎ ΡƒΠΏΡ€Π°Π²Π»Π΅Π½ΠΈΡŽ финансовыми инвСстициями ΠΈ частным ΠΊΠ°ΠΏΠΈΡ‚Π°Π»ΠΎΠΌ ΠΈ сопоставлСния Ρ€Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚ΠΎΠ² исслСдований с фактичСскими Π΄Π°Π½Π½Ρ‹ΠΌΠΈ ΠΎ Ρ€Π°Π±ΠΎΡ‚Π΅ финансовых институтов. Β Π’ΠΈΠΏ ΡΡ‚Π°Ρ‚ΡŒΠΈ – эмпиричСская

    The application features of seasonal-cyclic patterns in international financial markets

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    The presence of cyclic patterns in the development of society is a recognized and confirmed fact. The cyclical nature of the economy was hypothesised by William Herschel as early as 1801, when he suggested the existence of a relationship between the cycles of sunspots and the weather, which he believed could affect the price of the crop and, ultimately, the economy as a whole (Schwager, 1996). Since that time, many scientists have dealt with the issues of cyclicality in the economy, and a large number of scientific works are devoted to this problem. However, cycle theory is still more developed at the theoretical than at the practical level (Sardak, 2016; Sardak & Sukhoteplyi, 2013). The financial market, as an integral part of the global socio-economic system, also has a cyclical nature, so the knowledge and understanding of the cyclic laws, their practical use for the formation of forecasts on the direction of market movement can bring significant profits to entities engaged in investment activities (Afonin et al., 2008; Poletaev & Savel'eva, 1993). Therefore, applied research in this area is up-and-coming.The paper deals with the topical issue of studying cyclic patterns in the economy and their practical application for the forecasts on the development of financial markets. The work aims to establish the features of the seasonal-cyclic patterns "The January barometer" and "The first five days of January" in the international financial markets in current conditions and to develop recommendations for the practical application of these patterns in the investment activities. The US stock market as an integral part of the World financial market was chosen as a basis for research. The research was conducted by statistical processing of data on the values of the broad market index Standard & Poor's-500 for the period from 1950 to 2019. The study showed that the formation of forecasts about the annual growth or decline of the stock market index using the seasonal-cyclic patterns "The January barometer" and "The first five days of January" can show a high result in cases where the growth of the Standard & Poor's-500 index by the results of both the first five days of January and the results of the entire month of January of this year is a positive value. Otherwise, forecasting based on these instruments is not advisable. The best results (the forecast efficiency was 93.3%) were achieved with the joint application of both cyclic patterns. The practical application of the research results makes it possible to improve the efficiency of investment activities in international financial markets

    The application features of seasonal-cyclic patterns in international financial markets

    No full text
    The presence of cyclic patterns in the development of society is a recognized and confirmed fact. The cyclical nature of the economy was hypothesised by William Herschel as early as 1801, when he suggested the existence of a relationship between the cycles of sunspots and the weather, which he believed could affect the price of the crop and, ultimately, the economy as a whole (Schwager, 1996). Since that time, many scientists have dealt with the issues of cyclicality in the economy, and a large number of scientific works are devoted to this problem. However, cycle theory is still more developed at the theoretical than at the practical level (Sardak, 2016; Sardak & Sukhoteplyi, 2013). The financial market, as an integral part of the global socio-economic system, also has a cyclical nature, so the knowledge and understanding of the cyclic laws, their practical use for the formation of forecasts on the direction of market movement can bring significant profits to entities engaged in investment activities (Afonin et al., 2008; Poletaev & Savel'eva, 1993). Therefore, applied research in this area is up-and-coming.The paper deals with the topical issue of studying cyclic patterns in the economy and their practical application for the forecasts on the development of financial markets. The work aims to establish the features of the seasonal-cyclic patterns "The January barometer" and "The first five days of January" in the international financial markets in current conditions and to develop recommendations for the practical application of these patterns in the investment activities. The US stock market as an integral part of the World financial market was chosen as a basis for research. The research was conducted by statistical processing of data on the values of the broad market index Standard & Poor's-500 for the period from 1950 to 2019. The study showed that the formation of forecasts about the annual growth or decline of the stock market index using the seasonal-cyclic patterns "The January barometer" and "The first five days of January" can show a high result in cases where the growth of the Standard & Poor's-500 index by the results of both the first five days of January and the results of the entire month of January of this year is a positive value. Otherwise, forecasting based on these instruments is not advisable. The best results (the forecast efficiency was 93.3%) were achieved with the joint application of both cyclic patterns. The practical application of the research results makes it possible to improve the efficiency of investment activities in international financial markets

    <b>Key sources when formulating competitive advantages for hotel chains</b>

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    This paper's purpose was to identify the key sources when formulating competitive advantages of hotel chains. The research assessed the financial activities performance included in annual hospitality industry reports and on their official websites; questioning of loyal and potential customers; the five-point Likert scale and the Pearson correlation coefficient were applied to understand the possible consumer reaction to a certain competitive advantage or its absence. The paper confirms the effectiveness of key sources used by management to win and retain competitive advantages: despite strong dependence on the economic cycle phase etc., after the devastating crisis of 2007, 2008, but also to achieve sustainable growth. All the networks examined over the last decade have expanded their presence in international markets, diversified the portfolio of brands, increased the number of jobs and profits. It was also proved that the opinion of the final consumer is still not sufficiently taken into account in the assessment of the Pearson correlation coefficient (the latter allowed the authors to propose their own definition of the competitive advantage in the industry). The paper attempts for the first time to consider the competitive advantages of hotel chains from the point of view not only of theorists and business practitioners, but also with the view of the opinion of the services consumer; there were identified the discrepancies, which consideration would allow to increase the level of guest satisfaction and, accordingly, the efficiency of the hotel business. In future papers, the authors plan to verify the existence of a correlation between the degree of guest loyalty to a particular hotel network and the main financial results of its activities.competitive advantagecompetitive advantage</p
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